Q: What exactly is SEO and
why do I need it?
A: SEO is
the short version for "search engine optimization".
This is the process of raising the ranking of your website in
the search engines so people can find your website quickly and
easily without have to search through millions of other websites.
Q: With so many pay-per-click
ads all over Google, people claim that SEO is dead, so why is
SEO of any value now?
advertising has hurt many websites, the cost is beyond most people's
budget. However, most users realize now those ads are exactly
that, advertising and in many cases do not show the information
people were looking for. More and more people are ignoring the
ads and looking through the organic listings with the high ranking
websites getting the most traffic from these searches.
Q: So many companies now claim
they can do SEO, what makes your company different?
A: When we
started our company in 1994, the term SEO did not exist. We called
it Search Engine Marketing at that time. We have always pushed
our client's websites for top positioning based on what we have
seen the search engines do over the years. In 2001 we developed
our "Spyder" marketing program to track and imitate
the search bots and how they react to your website. With this
data, we are able to adjust the website to rank higher than your
competition. This unique program gives us a definate advantage
over any SEO company in the world. It changes search grading
criteria the same as the search bots that now visit your website
and grade the site for ranking.
Q: Our current SEO company
has given us top ranking for our company name, but nothing else.
They claim they gave us number one position, but only our company
name can be found. How can they make this claim?
we have hear of this happening more and more with SEO companies
claiming "we guarantee you number one position". They
do not specify what keywords or keyphrases will make you number
one. Some claim your company name being number one qualifies.
Most company names are unique, so being "number one"
under a unique name is not difficult at all because you are the
only one with that name.
Q: If we hire you to handle
the SEO for our website, what do you provide as proof our website
is climbing in the ranking?
A: Each month
you will receive a report that charts your keywords, keyphrases
and where your website currently ranks so you will be able to
see exactly what is happening.
Q: Do you handle everything
in-house or do you out-source your SEO?
A: All of
our SEO is done in-house by our marketing staff. We do NOT outsource
to India, China or anywhere else.
Q: Why don't you show all
the people you work for in your profile?
A: Some of
our clients prefer to let the public think they handle everything
within their own company and we respect their wishes. For many,
this gives them a major competitive edge that they do not wish
to lose by revealing the use of our services.
Q: What are your fees for
A: Our fees
vary depending on the number of man-hours we need to devote to
the website. For a small website, 10 webpages or less, we charge
a flat $125.00 per month. In some cases, we will work on a commission
basis on the amount of sales improvement generated by our efforts.
Q: You handle the SEO for
a company who has been on the top of Google for 8 years. I own
a company who makes a similar product. Can you do the same for
in this situation, we cannot work for a competitive company in
the same marketplace. It would create a conflict of interest
Q: We have an existing website
that could use some major help in getting better rankings. Will
your SEO system work with any website?
A: No, it
depends on how the website was designed and what software was
used to create it. Template websites or dynamic websites can
be a problem. Contact us for a free evaluation if we can help
you with the website in it's current form.
Q: My company was contacted
by a SEO Company from India about providing links to my website.
Does this really help or hurt our website?
A: We do not
put much faith in links with a foreign country being involved.
Links only help IF they are directly related to your industry
or marketplace. We would not rely on a person outside of the
country to make those decisions for us who may not understand
Q: Do you work for other website
A: Yes. Many
website designers do excellent work and produce great, visually
appealing designs, but they have no expertise or experience in
SEO. We work as a sub-contractor for several website design firms
across the country.